See how The Body Shop Modernised, Managed and Monetised their data in just three months to become a Data Driven business.
The Body Shop knew that data was key to improving customer engagement, sustainability and revenue — but they needed the right approach to make it happen. Partnering with Agile, they transformed their data landscape to modernise, manage and monetise their data — all within just three months.
By unifying 20 terabytes of data across six silos using Microsoft Azure Synapse and Dynamics Customer Insights, Agile helped The Body Shop unlock over 35,000 new customers and create more than 20 new customer segments through machine learning.
This new platform gave The Body Shop a single, trusted view of their customers, broke down data silos, and created a foundation for data-driven decision-making across the business — while staying true to their ethical and sustainable values.
“Agile successfully delivered a minimal viable product based on Azure Synapse and a pilot for Dynamics Customer Insights, unlocking big data sources into one platform for the first time.”
— Tony Butler, Software and Data Engineering Director, The Body Shop International
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