How The Body Shop became a data-driven business.
Like every retailer, The Body Shop were under pressure to adapt to a changing marketplace, fast. They knew that data held the answer to better customer interaction, sustainability and increased revenue, but didn’t know how to realize those plans and make data a force for good in their business.
Agile Solutions guided The Body Shop to Modernize, Manage and Monetize their data in just three months – delivering a full transformation that enabled the brand to stay true to its values, deliver excellence to its customers and enjoy commercial results with its data.
The challenge:
- They needed to combine 6 core data sources across numerous technology stacks
- The solution needed to be able to easily scale to ingest and process additional data sources
- They wanted to reduce the effort required to unify the data for advanced analytics and marketing purposes
The solution Agile Solutions implemented identified 35,000 new customers through out of the box machine learning models, which in turn created over twenty new segments and measures while enabling the data platform to break down data silos and unlock big data sources into one platform for the very first time.
Find out how we did it.