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Master Data Management

Within our digitally powered economy, striving for better data isn’t enough – it needs to be sustainable and usable. But as businesses accumulate ever-growing volumes of data, separating valuable insights from the noise becomes increasingly difficult.

Without a systematic approach to data governance and management, even large datasets can be useless. Master data management (master data management) allows you to take control from the very beginning.

What is Master Data Management?

Master data refers to the core data that forms the foundation of your business operations. This includes details about your customers, suppliers, products, and employees – essentially, the essential entities that define your business. Master data management (master data management) provides a framework for identifying, consolidating, and managing this critical data from multiple sources. It establishes a single point of reference for essential data through defined processes, governance models, and data quality standards.

The Problem of Data Silos and Inconsistencies

Imagine you have two customer databases, each with slightly different information for the same customer, John Smith. One system might list his email address as sambrooks@examplemail.com, while the other shows it as sam.brooks@examplemail.com.

Without proper data management, you risk sending duplicate communications or inaccurate information to John, potentially damaging customer relationships.

How Does Master Data Management Create a Single Source of Truth?

The right master data management solution would consolidate this data into a single, unified record for Sam Brooks, ensuring consistency across all systems. This “golden record” eliminates duplicate entries and inconsistencies, promoting data integrity and trust within your organisation.

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Achieve True Customer Centricity

Customer data is and should be one of the most valuable assets of any company. But if it’s providing pockets of insight as and when, and never the full picture, it’s time to take stock of how your customer data is being managed. Download our guide

Download here

Ready to get started?

Speak to our Agile Solution's Team on how we can help revolutionise your data and business.

Get in touch

Achieve True Customer Centricity

Customer data is and should be one of the most valuable assets of any company. But if it’s providing pockets of insight as and when, and never the full picture, it’s time to take stock of how your customer data is being managed. Download our guide

Download here

Within our digitally powered economy, striving for better data isn’t enough – it needs to be sustainable and usable. But as businesses accumulate ever-growing volumes of data, separating valuable insights from the noise becomes increasingly difficult.

Without a systematic approach to data governance and management, even large datasets can be useless. Master data management (master data management) allows you to take control from the very beginning.

What is Master Data Management?

Master data refers to the core data that forms the foundation of your business operations. This includes details about your customers, suppliers, products, and employees – essentially, the essential entities that define your business. Master data management (master data management) provides a framework for identifying, consolidating, and managing this critical data from multiple sources. It establishes a single point of reference for essential data through defined processes, governance models, and data quality standards.

The Problem of Data Silos and Inconsistencies

Imagine you have two customer databases, each with slightly different information for the same customer, John Smith. One system might list his email address as sambrooks@examplemail.com, while the other shows it as sam.brooks@examplemail.com.

Without proper data management, you risk sending duplicate communications or inaccurate information to John, potentially damaging customer relationships.

How Does Master Data Management Create a Single Source of Truth?

The right master data management solution would consolidate this data into a single, unified record for Sam Brooks, ensuring consistency across all systems. This “golden record” eliminates duplicate entries and inconsistencies, promoting data integrity and trust within your organisation.

What Are The Benefits of Master Data Management?

Master data management offers a powerful suite of benefits that can transform how your organisation operates. MDM ensures consistency and reliability across all departments by creating a single source of truth for critical information. This foundation of high-quality data, achieved through enforced quality standards, allows businesses to streamline workflows, improve decision-making, and optimise data collection from the start. Additionally, master data management simplifies data compliance by providing efficient management of customer data, making it easier to meet regulations like GDPR and CCPA. Ultimately, with trusted data at their fingertips, businesses can leverage valuable insights to make data-driven decisions that drive success.

Types of Master Data Management Solutions

Master data management (MDM) solutions come in various deployment models, each with its own advantages and considerations. Understanding these options will help you choose the right fit for your organisation’s needs and infrastructure.

On-Premise Master Data Management

On-premise master data management offers a high degree of control and security over your data. This makes it ideal for businesses with strict data privacy requirements, where keeping sensitive information on-site is a top priority. Additionally, if your organisation already has the necessary IT infrastructure to accommodate MDM software installation, on-premise deployment might be a suitable choice. It’s also worth noting that on-premise solutions can potentially have lower ongoing licensing costs compared to cloud-based options.

However, there are also considerations to keep in mind. On-premise master data management requires a significant upfront investment in hardware, software, and IT expertise for both implementation and ongoing maintenance. Scalability can also be a challenge. Adapting to growing data volumes might necessitate additional hardware resources, which can be a costly endeavour. Finally, on-premise solutions often require ongoing updates and maintenance by your internal IT team.

Cloud-Based Master Data Management

Cloud-based master data management offers a contrasting approach. This deployment model boasts quick deployment and scalability, making it ideal for businesses that need to get started quickly and anticipate significant data growth. Additionally, cloud-based solutions typically have lower upfront costs compared to on-premise options, eliminating the need for upfront hardware investment. Perhaps the biggest advantage is that the cloud provider manages the solution, reducing the burden on your internal IT team for maintenance and updates.

However, cloud-based master data management does have its limitations. It relies on a stable internet connection for continuous operation, which can be a concern in areas with unreliable internet access. Data security can also be a concern for some businesses. To address this, ensure the cloud provider offers robust security measures and data privacy compliance certifications. Finally, cloud-based solutions typically involve ongoing subscription fees for access to the platform.

Hybrid Master Data Management

The final option is a hybrid master data management solution, which combines the benefits of both on-premise and cloud deployments. This approach offers greater control over sensitive data stored on-premise while leveraging the scalability and ease of use of cloud services. However, hybrid master data management requires a more complex IT infrastructure to manage both on-premise and cloud components. This complexity can potentially lead to additional costs associated with managing both environments.

Ultimately, choosing the right master data management solution boils down to carefully evaluate your organisation’s specific needs. Consider factors like data security requirements, scalability needs, IT expertise and resources, and budget. By carefully weighing these factors and the advantages and considerations of each deployment model, you can select the MDM solution that best empowers your organisation to achieve its data management goals.

Choosing the Right MDM Solution

Choosing the right master data management solution requires careful consideration of several factors. Security is important, with on-premise solutions potentially better suited for highly sensitive data. However, cloud-based options offer strong security features as well. Be sure to evaluate their compliance certifications to ensure they align with your specific needs. Scalability is another key consideration. If you anticipate significant data growth, cloud-based or hybrid solutions provide greater flexibility to adapt. Finally, consider your IT resources. On-premise MDM requires a dedicated team for implementation and maintenance, whereas cloud-based solutions are generally easier to manage. Budget plays a role too, with on-premise solutions having upfront hardware and software costs, while cloud-based options incur ongoing subscription fees.

What to Consider During MDM Implementation

Even though Master Data Management (MDM) brings significant advantages, implementing a solution requires thoughtful planning. Cost is a key factor, with features, complexity, and vendor licensing influencing the price tag. Resource allocation is crucial as well, as successful MDM implementation necessitates dedicated personnel for data cleansing, integration, and ongoing maintenance. Finally, don’t underestimate the importance of change management. Transitioning to a centralised data system often requires cultural shifts within the organization to ensure user adoption and maximise the benefits of MDM.

Getting Started with Master Data Management

Ready to explore how master data management can benefit your business? Here are some initial steps:

  1. Assess your data landscape: Identify your current data sources and evaluate the level of consistency and quality.
  2. Define your data governance strategy: Establish clear policies and procedures for data ownership, access, and usage.
  3. Evaluate master data management solutions: Research different solutions and choose one that meets your needs and budget.
  4. Develop an implementation plan: Outline the steps involved in deploying your chosen master data management solution, including data migration and user training.

Scattered customer data grounded Jet2's marketing. Agile Solutions' MDM unified customer data, creating a single source of truth. This linked households and empowered Jet2 with targeted marketing for better customer focus.

Ready to get started?

Speak to a member of our team to discuss how we can help you with the benefits of master data management.

Get in touch

Ready to get started?

Speak to a member of our team to discuss how we can help you with the benefits of master data management.

Get in touch